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Every craving has a lifespan. Research consistently shows it's 3-5 minutes. The 5-Minute Rule turns this science into a practical technique you can use right now.
How It Works
When a craving hits: set a timer for 5 minutes. Don't try to 'not think about it.' Instead, redirect. Pick up your CHEWZ Puffer or Stix. Use it for the full 5 minutes. The craving will peak around minute 2-3 and begin fading. By minute 5, it's gone.
Why It Works
According to NIH research, cravings are triggered by environmental cues and last a fixed duration. They feel infinite but they're not. The timer externalizes the endpoint — you're not guessing when it'll pass, you're watching it happen.
The Data
After using the 21-Day Tracker with the 5-Minute Rule, most people find their average craving duration drops from 4+ minutes in week 1 to under 90 seconds by week 3. The cravings don't just get less frequent — they get shorter.